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Nude Advertising And Using Nudity in Advertising

| February 3, 2012 | 2 Comments

Does Nude Advertising Really Increase Sales?

Does Using Nudity In Advertising Work?

Egyptians used papyrus to create wall posters with sales messages dating as far back as 4000 BC. Advertising has been a part of our collective lives for a long time.

Along the way it was discovered that nudity in advertising, or at least the suggestion of nudity, can help achieve the main goal of advertising and promotion. That goal is to get attention.

The use of nudity in  advertising is controlled carefully to avoid giving an impression that the product being sold is somehow indecent or used for immoral or “naughty” reasons.

Printed advertising usually pushes the envelope more than television advertising because of certain taboos and restrictions that are still applied to television, at least in the United States. Countries such as Italy, France and Japan tend to more liberal when it comes to how much of the male or female form can be shown.

Nude Advertising With Keira Knightley Coco Chanel Nude Ad

Keira Knightley Coco Chanel Nude Advertising

While nudity in advertising is more pervasive with females, a web article titled “Nudity in Advertising and the Media” suggests even the words “nudity” or “naked” or words suggesting nudity can also be effective in simply getting people’s attention.

Sometimes the word “nudity” is used or “misused” to get attention, especially when it comes to internet advertising. For instance, a headline may proclaim an ad with nudity, when in reality only breasts are exposed or a backside is seen.

The goal of nudity in advertising is to be provocative and get attention, good or bad. An example is a recent ad for the fragrance M7 featuring a black and white image of a nude male banned by many publications.

Cristiano Ronaldo Armani Nudity in Advertising Ad

Cristiano Ronaldo Armani Nudity in Advertising Ad

A study published by the International Journal of Advertising found nudity in advertising tends to be more effective in countries such as Brazil, Mexico  and many European countries where such advertising is more acceptable.

The Association for Consumer Research observes a correlation between men and women who are the subjects of nude / suggestive advertising and the way they react to the product.

At the end of the day, for good or bad, nudity sells so we can expect to see more nudity in advertising campaigns.

This Article about nude advertising was published by Young Naturists and Nudists America YNA

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Category: Sex Positive and Sexuality, Social Activism

About the Author ()

Jordan Blum is a lifelong nudie and co-founder of Young Naturists America.
Bill Wallis
Bill Wallis

I believe humans are attracted to the attributes of other humans. Seeing "one of your own kind" is somehow stimulating. Doesn't matter about tits or muscles. May produce some kind of chemical inside your brain.